This was for my expressive type class at Art Center, the assignment was to redesign an existing logo. I chose the upcoming London Olympics because I thought the existing logo was pretty bad. The thinking was to create a gestalt Union Jack in the negative space, which is an instantly recognizable symbol of London. My teacher thought it was pretty successful!
Friday, July 23, 2010
London Olympics logo
This was for my expressive type class at Art Center, the assignment was to redesign an existing logo. I chose the upcoming London Olympics because I thought the existing logo was pretty bad. The thinking was to create a gestalt Union Jack in the negative space, which is an instantly recognizable symbol of London. My teacher thought it was pretty successful!
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